User-generated content like reviews, ratings or questions contains valuable consumer insights. That’s why we would…
Jonah Runge24. November 2022
gominga has compiled the latest and most interesting online review statistics and trends to help…
Jonah Runge25. February 2022
Initial Situation: Looking ahead to the last quarter of 2021 and the upcoming Christmas business,…
Jonah Runge24. November 2021
Online marketplaces – An analysis of the top 100 most popular sports products on Amazon…
Christian Driehaus25. January 2021
Online marketplaces - highly dynamic, complex and disruptive. STUDY IS IN GERMAN ONLY, THIS IS…
Jan Joergensen4. May 2020
Ratings are important for brand building - but what do companies do about it? We…
Sandra Stricker13. June 2019
We would like to share this exciting study of the DHBW Heilbronn on the topic…
Sandra Stricker21. May 2019
Based on a Survey of 2,000+ U.S. Consumers The retail industry has undergone a significant…
Sandra Stricker2. April 2019
Amazon is a central source of information for consumers and a shopping destination with no…
Jan Joergensen15. April 2018
Those who want to be well positioned in the future should use digital devices and…
Jan Joergensen16. August 2017
The study "Cross-Channel - Quo Vadis? by ECC Cologne shows, among other things, what needs…
Jan Joergensen22. April 2017
With digitalisation, consumer behaviour has also changed radically. In the past, the specialist consultant in…
Jan Joergensen1. September 2015
Three important influencing factors: orientation, trust and purchase decision. The study shows that ratings have…
Jan Joergensen16. December 2014
Almost three quarters of all Internet users read the ratings of other customers before placing…
Jan Joergensen23. April 2013