Studies Marketplace Study 2020 Online marketplaces - highly dynamic, complex and disruptive. STUDY IS IN GERMAN ONLY, THIS IS…Jan Joergensen4. May 2020
Studies The Rating Economy – Company Survey Ratings are important for brand building - but what do companies do about it? We…Sandra Stricker13. June 2019
Studies Product reviews: Customers trust customers We would like to share this exciting study of the DHBW Heilbronn on the topic…Sandra Stricker21. May 2019
Studies The 2019 Amazon Consumer Behavior Report Based on a Survey of 2,000+ U.S. Consumers The retail industry has undergone a significant…Sandra Stricker2. April 2019
Studies The Amazonisation of Consumption Amazon is a central source of information for consumers and a shopping destination with no…Monaco Digital15. April 2018
Studies The digital consumer: Effects of digitalisation on customer behaviour in the Swiss retail trade (Deloitte) Those who want to be well positioned in the future should use digital devices and…Monaco Digital16. August 2017
Studies Cross-Channel – Quo Vadis? The study "Cross-Channel - Quo Vadis? by ECC Cologne shows, among other things, what needs…Monaco Digital22. April 2017
Studies Consulting at eye level: The role of customer opinions in online shopping With digitalisation, consumer behaviour has also changed radically. In the past, the specialist consultant in…Monaco Digital1. September 2015
Studies The psychology of evaluation Three important influencing factors: orientation, trust and purchase decision. The study shows that ratings have…Monaco Digital16. December 2014
Studies Influence of ratings from other customers on the purchase decision Almost three quarters of all Internet users read the ratings of other customers before placing…Monaco Digital23. April 2013