Stay on top of your local search results
Google is the most used search engine worldwide. More than half of all searches on Google have a local reference. Today Google primarily provides users with answers from its own Google My Business directory instead of links to websites. This provides customers with relevant information such as opening hours, phone numbers, the address of a company or store, without having to visit their website. Google My Business also rates your business directly and often on-site to your business.
Active review management at Google My Business is key to positively influence the following key SEO components: