Techtronic Industries Power Equipment chooses gominga to efficiently manage user-generated content from its brand and retailer websites
Techtronic Industries Power Equipment works with gominga to analyze and respond to ratings, reviews and Q&A. gominga provides the critical component of importing UGC data into the CRM and gives the functionality to respond to customer reviews and questions from within that platform.
At a glance
Techtronic Industries wanted to monitor, analyze and respond to reviews and questions in a timely and efficient way. This was not possible as the team had to work through two different applications for its brand and retailer sites, and then to manually import that data into the CRM for reporting or any follow-up with customers.
gominga provides the critical component of importing all UGC data from the brand and retailer websites into the CRM and gives the functionality to respond to customer reviews and questions from within that platform.
gominga saves time by placing UGC data in the CRM where Techtronic Industries can respond to those customers and conduct any follow-ups. And since the data is there, the ability to analyze and manage UGC data is significantly improved.
More about Techtronic Industries Power Equipment (TTiPE Group)
Techtronic Industries Company Limited is a fast-growing world leader in Power Tools, Accessories, Hand Tools, Outdoor Power Equipment, and Floorcare and Cleaning for Do-It-Yourself (DIY)/Consumer, professional and industrial users in the home improvement, repair, maintenance, construction and infrastructure industries.
The Company is committed to accelerating the transformation of these industries through superior environmentally friendly cordless technology. The TTI brands like MILWAUKEE, RYOBI and HOOVER are recognized worldwide for their deep heritage and cordless product platforms of superior quality, outstanding performance, safety, productivity and compelling innovation.
Founded in 1985 and listed on the Stock Exchange of Hong Kong in 1990, TTI is included in the Hang Seng Index as one of their constituent stocks. The Company maintains a powerful brand portfolio, global manufacturing and product development footprint, as well as a healthy financial position with record worldwide 2021 annual sales of US$13.2 billion, with over 47,000 employees as of the first half of 2022.
Interview with Alex Hooper
We sat down with Alex Hooper to discuss why they chose gominga and how they benefit from working with us. Thanks Alex for this interview!
Who are you and what do you do?
Alex Hooper, Senior Brand Marketing Manager for Techtronic Industries Power Equipment (“TTiPE”), over Review Management for RYOBI and select RIDGID products. TTiPE develops, manufactures, and sells a variety of outdoor products and power tools for the DIY homeowner and professional contractor under the RYOBI and RIDGID brands internationally.
gominga provides us with the critical component of importing our UGC data from our brand and retailer websites into our CRM and gives us the functionality to respond to customer reviews and questions from within that platform.
What was your situation in the company or what was your main problem and how was it solved using the gominga application?In which „area“ do you rely on gominga?
Without gominga, responding to reviews and questions would have been done through two different applications for our brand and retailer sites, and then a manual import of that data into our CRM for reporting or any follow-up with customers.
This type of workflow would have been timely and inefficient. By importing our UGC data into our CRM and giving us the ability to respond from that application, gominga has helped streamline our process and improved our review management program.
Why did you choose gominga and its application (SaaS solution)?
We needed an application that would be able to integrate with both our CRM and UGC platform, and gominga was able to meet that need.
How does the gominga application benefit you?
gominga saves us time by placing UGC data in our CRM where we can respond to those customers and conduct any follow-ups. And since the data is there, our ability to analyze and manage our UGC data is significantly improved.
What do you particularly appreciate about working with gominga?
The gominga team is very responsive and open to any needs that have come up. They’ve provided a positive working relationship and dialogue, and I’ve appreciated the solutions they have provided for our various use cases.
Who would you recommend gominga and its solution to and why?
The gominga team has a great ethos and cares about their customers. If you’re looking for a partner to help with UGC data, such as reviews and questions, then I highly recommend their services as they have delivered for us.