Marketplace World 2022 & Online-Marketplaces: 

Success factors incl. Marketplace Landscape 2022 & Business Enabler Universe

In spring 2020, we published the study “The Marketplace World 2020” together with our partner ecom consulting GmbH. At that time, we pioneered with our marketplace landscapes and the study and were able to provide transparency and important facts about this dynamic environment. A lot has happened since then. Above all, the outbreak of the Covid pandemic with its various lockdowns has boosted digitization worldwide.

The many queries from the media and our customers, as well as the veritable marketplace boom of the last two years, have prompted us to take another closer look at the marketplace world together with our partners and this year’s sponsors Lengow and Arvato.

So here’s the content of our study “Marketplace World 2022”:

  1. Drivers and trends of the marketplace boom
  2. Marketplace Landscapes 2022
  3. Marketplace Ecosystem: Services and Solution Providers
  4. Expert contributions on success factors

Expert contributions, case studies and success factors:

  • Alexander Graf/Spryker: B2B marketplaces
  • Alfred Kärcher SE & Co. Kommanditgesellschaft: Consumer Insights at Amazon & Co.
  • Arvato Supply Chain Solutions: Scale marketplace logistics internationally
  • authorized.by GmbH: Brand protection and consistent brand presentation on marketplaces
  • Kaufland: Selling on marketplaces is not difficult – becoming a marketplace even more
  • Lengow: The product data feed matters
  • Lengow: Fashion marketplaces: International growth opportunities with obstacles
  • Osborne Clark: New legal framework for distribution via platforms and on the internet
  • OTTO: Milestones and challenges on the way to the open marketplace
  • Samsung Electronics GmbH: Customer Experience Management in Online Marketplaces
  • Dr. Holger Schmidt / TU Darmstadt: How a idea changed the digital economy forever
  • Spryker: Excursion B2B marketplaces
  • Taxdoo GmbH: Taxes & Customs in international e-commerce
  • Thrasio: From FBA brand buyer to next-generation consumer goods manufacturer
  • Venta Luftwäscher GmbH: Internationalisation using the example of Amazon USA
  • WMF GmbH: „The A in Amazon stands for automation“

What our experts have to say:

“The A in Amazon stands for automation”
Jonas Hahn, Head of Online Shop & Marketplaces DACH, WMF GmbH

“Review management on online marketplaces is no longer an avant-garde topic for us, but a service channel to be taken seriously”
Marcus Nessler, Head of Customer Experience, Samsung Electronics GmbH

“Amazon is one of several partners that are important for our US success”
Levent Iscan, Senior E-Commerce Manager North America, Venta

“Anyone who wants to test out international marketplaces should pay attention to the greatest possible process automation. Product data feeds have a central role to play here.”
Oliver Bogatu, GM DACH Lengow

“How a stroke of genius changed the digital economy forever”
Dr. Holger Schmidt

“A B2B marketplace is not a project, it is radical business model change”
Alexander Graf, Spryker

Drivers and trends of the marketplace boom

  • COVID fuels digitalization courage and consumer behavior
  • Development of new services for sellers and consumers
  • Fusion of social media and digital commerce
  • Boom of D2C brands and marketplace aggregators
  • Investor money flows (again) into e-commerce
  • Last mile relevance: Building a resilient logistics infrastructure
  • Growing importance of marketplaces for marketing and retail media
  • Customer experience management and the 360-degree view of the customer
  • Availability of standard software for the marketplace business
  • Sustainability trend fuels re-commerce platforms