Key similarities and differences of gominga and 1440
Platform support & translation
1440 and gominga offer product-, location-, mobile app- and webshop reviews. The only difference is that 1440 only offers Google Play Store reviews, whereas on top of that gominga also offers Apple App Store reviews. With gominga you can translate customer reviews into the language of your choice, making sure you comprehend and reply to reviews from a variety of customers. However, in order to obtain the same feature with 1440’s reputation studio, you would need to acquire their translation studio package.
Integration with CRM-tools & API
As an official Salesforce partner, 1440 exclusively operates on Salesforce, apart from gominga who is open to technical partnerships and integrations, which is why they have their APIs integrated with several platforms, including Microsoft Power BI, Zendesk, as well as white label solutions. Salesforce is required in order to use 1440’s reputation studio. Therefore, this is a useful tool for businesses who currently use Salesforce; but, for smaller businesses with fewer resources, purchasing Salesforce to access reputation studio might not be ideal. In the unusual event that gominga does not currently have a particular platform, they will consider a customer’s request and integrate their preferred platform.
There are two main factors that contribute to gominga’s greater platform coverage. The commercial reason being the fact that gominga is a German-based company with a large clientele of international businesses. Thus, they have been prompted to add even more platforms in order to meet these demands of all of the international clients, where each region has its own retailers when it comes to product reviews, such as OTTO, Mediamarkt, BOL, O’Riley, Galaxus, CoolBlue, ManoMano, Cdiscount, Walgreens, Zalando, Mercado Libre and Rakuten. The technical reason is that gominga provides for platforms with and without API’s, which is one of their strong points. As 1440 is based in the US, they don’t necessarily need to add any more platforms to serve the US customer base once they’ve added Amazon, Bazaarvoice, and Ebay.
Review response
You can easily and efficiently manage and respond to your customer reviews within gominga’s tool, which will then automatically post the responses to the designated platforms. On the other hand, 1440’s Reputation Studio features a pop-up window that takes the user straight to Amazon’s website, where the action of responding will take place.
review management tools comparison
Sentiment Analysis & Teamwork
With the comprehensive tagging capability of both tools, you can rapidly identify important subjects by organizing and classifying reviews in order to filter through the clutter. Utilize tags to group reviews according to various standards or topics, which will make it easier for you to organize and assess them. This helps you keep a close eye on the tags’ sentiment. Both platforms also provide a feature for rights and roles to regulate user access and authorization, which can be helpful in improving teamwork. As your team works on reviews, you may assign specific roles and provide user permissions, ensuring that team members have the right amount of access to carry out their review management responsibilities.
Templates & bulk reply
In addition to the ability to set up pre-composed templates for prompt and reliable customer review responses with 1440, gominga also enables you to respond to several complaints simultaneously, saving you time.
Review monitoring & analysis
Due to the fact that it’s vital for users to analyze past reviews, both tools allow you to monitor changes and use historical data to understand how your reputation has changed over time. With the tools, you can examine these past reviews to identify long-term trends and patterns.
