The changing nature of eBay customer reviews
The transformation from an online auction house to a classic online marketplace has changed the character of reviews. Hardly any customer is willing to drag through hundreds of entries with short comments to recognize the seriousness and reliability of a seller.
A quick purchasing experience, similar to Amazon, is what the new generation of consumers desires. Here, eBay seller ratings of 98 or 99 percent send a strong and clear buying signal. However, very few customers will calmly look for the seller’s slightly lower ratings even if the worth is “only” 96%. The pace of the internet retail industry has gotten too quick for this.
The curse and blessing for you as a seller is that you can still find a percentage of satisfied customers under your account’s name. It provides incentives to purchase, if consciously or unintentionally, especially if the entry is located just next to the competition. Even if eBay Seller Reviews have a different meaning than in auction times, sellers should pay attention to them.
The eBay Seller Score – How is it generated?
Nowadays, eBay uses the so-called Seller Score as the criteria to evaluate sellers. For this, a look at your eBay feedback over the last 60 days. Simple elements like the “thumbs up/thumbs down” as well as thorough ratings and written feedback are taken into account.
No matter how frequently a buyer has made purchases and given favorable eBay feedback, their rating only enters the system once for reasonable reasons. The score is an initial, valuable guide for brand-new customers that is especially useful for larger retailers. No matter how frequently a buyer has made purchases and given favorable eBay feedback, their rating only enters the system once for reasonable reasons.
How is the percentage of positive reviews calculated?
Based on the Seller Score, eBay calculates the percentage value displayed under the account name. The period time of the included ratings extends over twelve months, and repeated customer feedback is excluded. This also applies to neutral ratings, which buyers can leave in addition to “thumps up” or “thump down”.
You can calculate the individual percentage by dividing the sum of the remaining positive reviews by the sum of the reviews, both positive and negative. The platform is user-friendly here; the actual computation of the current percentage number, including the calculation, may be accessed in the info section.
A disadvantage for new merchants on eBay?
As with any new registration, there is a potential indirect disadvantage for sellers who utilize eBay as a secondary sales channel for the first time. In the beginning, there were simply not enough reviews, due to the small number of purchases made so far. Indirect compensation for this comes from the percentage value of eBay Seller Reviews.
On the one hand, if there is not enough data, there is no percentage display. On the other hand, the percentage value does not show at first glance how many reviews have been included. It would be different from the Seller Score, which could leave a negative impression with few sales and reviews at the beginning.
Regardless of eBay Seller Reviews, every serious and committed seller should prevail on the platform and receive positive feedback in perspective. In the long term, eBay Seller Reviews will not be ignored. Smart management of reviews helps to build trust faster or even improve percentages already achieved.
