LG manages reviews with gominga to understand market sentiment & identify consumer trends

LG ELECTRONICS works with gominga to listen and respond to customer feedback on several online platforms.

LG ELECTRONICS Deutschland GmbH chooses gominga to professionally monitor, analyze and respond to ratings, reviews and Q&A. By actively listening to user feedback and interacting directly with them, the company is able to positively influence content and market sentiment.

Thanks to the proactive support, the well-rehearsed processes and the trusting cooperation, our resources are relieved. gominga is the ideal service provider for manufacturers and sellers who are looking for a better interaction with their customers. With gominga we have a professional analysis and are always up to date.

Frank Sander – Head of Marketing Information System Products, LG ELECTRONICS Deutschland GmbH

Challenge

The LG team lacked market intelligence and consumer insights. Reviews for LG products were there but nobody was able to monitor and analyze the feedback. LG wanted to have control over reviews and questions. Being up-to-date was not possible and accordingly the team had no means to influence content and consumer behavior.

Solution

The gominga Review Manager empowers the LG marketing team to easily access market intelligence data and to identify emerging consumer trends. Customer feedback from different online channels is gathered and synthesized. This data can be accessed from anywhere, at anytime, and allows to take rapid action.

Benefits

Thanks to gominga, LG can positively impact ratings & reviews and ultimately increase sales. Being able to quickly uncover critical customer themes enables LG to respond to individual feedback, interact directly with users, and improve content.

More about LG Electronics

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over USD 63 billion in 2021. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over.

Source: https://www.lg.com/global/investor-relations-company-info

Interview with Frank Sander

Our team sat down with Frank Sander, Head of Marketing Information System Products, LG ELECTRONICS Deutschland GmbH, and asked him about the value-add of our review management offering.

Who are you and what do you do?

Frank Sander / Head of Marketing Information System Products
LG Deutschland Electronics GmbH is a consumer goods manufacturer headquartered in Korea.
Our portfolio ranges from information technology, consumer electronics, mobile communications and photovoltaics to household appliances.

In which area do you rely on gominga?

For us, gominga is the specialist for interactive review management with a strong focus on our Amazon products such as TV sets, sound systems and mobile phones.

What was your situation in the company or what was your main problem and how was it solved using the gominga application?

We had no overview and control over the reviews and customer questions or comments. We were in the dark, so to speak. Thanks to gominga, we now have a professional analysis, are always up to date and can also influence questions and information that we could not achieve with our limited resources.

Why did you choose gominga and its SaaS solution?

Our employees work a lot on the road or in the home office and therefore have to be able to access the software flexibly from anywhere. Gominga makes this possible with a single solution.
The professional appearance and expertise of gominga made our decision easy.

How did the gominga application benefit you?

The gominga platform gives us an analysis of the current status and provides us with an overview and transparency.
This gives us the opportunity to interact by improving negative reviews and influencing the content.

What do you particularly appreciate about working with gominga?

The professional performance and the trusting cooperation.
With gominga we have a partner at our side who always keeps an eye on the current topics and informs us within minutes if required. The processes are so well coordinated that, thanks to the expertise acquired, gominga operates our review management almost independently. A lot of things are “completely under the radar” and our resources are relieved.

Who would you recommend gominga and its solutions to and why?

Anyone who generates a significant share of sales on online platforms. Poor ratings can ruin my product on the market. Through good review management, I can have a positive influence and thus increase sales.

Thanks for this interview Frank!

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