DIY products are online-affine, as evidenced by the growing sales of DIY assortments via the internet distribution channel. With the DIY eCommerce Day on Sept, 24th at the Trade Fair Center Cologne, the manufacturers’ association Haus & Garten e.V. has established an event that informs about the most different facets of this sales channel.
Experts from e-commerce will be showing in various lectures which potentials open up for the DIY industry, how customer behavior is changing and also which legal aspects have to be taken into account.
Founder & CEO Wolfgang Greipl, one of the speakers – on the relevance of product-reviews and -questions on e-commerce platforms!
“Product-reviews and -questions on Amazon & Co. can be ignored
– but it only leads to loss of revenue – on- and offline!”