White Paper with Bertelsmann – Power of Ratings & Reviews

Do you want to know how important online reviews are for your business? What influence the Covid-19 pandemic has on consumer behavior?

Then read our brand-new white paper “The Power of Ratings & Reviews”, which we created together with Bertelsmann!

Our partner TERRITORY Influence (Bertelsmann Group) conducted a consumer survey across Europe in August 2020. More than 41,000 responses formed the basis of our joint white paper.

Since the outbreak of the Covid-19 pandemic, consumer behavior has changed significantly:

“44% PAY MORE ATTENTION TO THE BRAND’S REPUTATION”
“53% HAVE INCREASED THEIR ONLINE PURCHASES”

Therefore it has never been more important than today to have a strategy and coherent implementation for online reviews!

We have compiled all this for you in our new White Paper.

Our white paper contains many practical tips and case studies to show how to manage reviews professionally. The examples range from Shiseido, Essity and Nestlé in FMCG to Samsung and BSH in consumer electronics.

If you have any questions, please contact us!