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The Rating Economy – Company Survey

By 13. June 2019No Comments

Ratings are important for brand building – but what do companies do about it?

We would like to share this interesting and important study of Simon Kucher & Partners:

Consumers tend to switch brands after reading bad consumerratings, so it is essential for companies to understand how ratings impact their own brand. But ratings also impact salesvolume and prices – in positive and negative ways.

Get more insight into the “rating economy” in our TrendRadar Study 2019:

The Rating Economy-Company Survey



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