Ratings are important for brand building – but what do companies do about it?
We would like to share this interesting and important study of Simon Kucher & Partners:
Consumers tend to switch brands after reading bad consumerratings, so it is essential for companies to understand how ratings impact their own brand. But ratings also impact salesvolume and prices – in positive and negative ways.
Get more insight into the “rating economy” in our TrendRadar Study 2019: