EnglishStudies

The digital consumer: Effects of digitalisation on customer behaviour in the Swiss retail trade (Deloitte)

By 27. November 2018 No Comments

Those who want to be well positioned in the future should use digital devices and technologies in such a way that they improve the cross-channel appearance of the company and optimise all the different stations of the customer journey. […] It is therefore crucial that the online presence supports the visit to the store, for example with as individual and tailor-made information as possible about the product range, information about availability, ratings or even price comparisons.

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