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SNEAK PREVIEW: Marketplace World 2022

By 11. March 2022April 29th, 2022No Comments
marketplace world 2022 gominga

Marketplace World 2022 & Online-Marketplaces: 

Success factors incl. Marketplace Landscape 2022 & Business Enabler Universe

In spring 2020, we published the study “The Marketplace World 2020” together with our partner ecom consulting GmbH. At that time, we pioneered with our marketplace landscapes and the study and were able to provide transparency and important facts about this dynamic environment. A lot has happened since then. Above all, the outbreak of the Covid pandemic with its various lockdowns has boosted digitization worldwide.

The many queries from the media and our customers, as well as the veritable marketplace boom of the last two years, have prompted us to take another closer look at the marketplace world together with our partners and this year’s sponsors Lengow and Arvato.

So here’s a SNEAK PREVIEW on the contents of our new study “Marketplace World 2022”:

  1. Drivers and trends of the marketplace boom
  2. Marketplace Landscapes 2022
  3. Marketplace Ecosystem: Services and Solution Providers
  4. Expert contributions on success factors

The following expert contributions will be made on the success factors of online marketplaces:

  • Samsung: Customer Care on Online Marketplaces
  • Venta: Amazon USA
  • Arvato: Fulfilment and Logistics
  • Lengow: Data management and internationalization
  • WMF: Organization
  • Alexander Graf: B2B marketplaces
  • And many more from companies like Otto, Kaufland, Osborne Clark, authorized.by and Taxdoo

The main sponsors of “Marketplace World 2022”:

marketplace world 2022 gominga

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More excerpts from “Marketplace World 2022”:

“The A in Amazon stands for automation”
Jonas Hahn, Head of Online Shop & Marketplaces DACH, WMF GmbH

“Review management on online marketplaces is no longer an avant-garde topic for us, but a service channel to be taken seriously”
Marcus Nessler, Head of Customer Experience, Samsung Electronics GmbH

“Amazon is one of several partners that are important for our US success”
Levent Iscan, Senior E-Commerce Manager North America, Venta

“Anyone who wants to test out international marketplaces should pay attention to the greatest possible process automation. Product data feeds have a central role to play here.”
Oliver Bogatu, GM DACH Lengow

“How a stroke of genius changed the digital economy forever”
Dr. Holger Schmidt

“A B2B marketplace is not a project, it is radical business model change”
Alexander Graf, Spryker

Excourse: legal frameworks as enablers
Dr. Sebastian Hack, Osborne Clark

Drivers and trends of the marketplace boom

COVID fuels digitalization courage and consumer behavior

Development of new services for sellers and consumers

Fusion of social media and digital commerce

Boom of D2C brands and marketplace aggregators

Investor money flows (again) into e-commerce

Last mile relevance: Building a resilient logistics infrastructure

Growing importance of marketplaces for marketing and retail media

Customer experience management and the 360-degree view of the customer

Availability of standard software for the marketplace business

Sustainability trend fuels re-commerce platforms

You don’t want to miss our new marketplace study? Then register for our newsletter! You will immediately receive an email with the “Marketplace World 2022” study when released!

Our new study: “Marketplace World 2022”

By registering for our free newsletter, you will receive the Marketplace Study 2022 as a PDF by email directly after publication.





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