Andreas Franz (Data Scientist, DieProduktMacher) and Christian Driehaus (Co-Founder, gominga) will talk about:
”NATURAL LANGUAGE PROCESSING FOR OPTIMAL USER EXPERIENCE AT GOMINGAImprovement of gominga's aspect based sentiment analysis
Tuesday, 17 November 2020, at 10:50am
Customer reviews are one of the most important criteria when making a purchase decision. gominga offers its customers a tool for centralized management of reviews across all channels. The large number of reviews that are generated is both an opportunity and a threat.
In their presentation, Christian Driehaus (gominga) & Andreas Franz (DieProduktMacher) will use a simple case study to explain how a collaboration between UX and Data Science could help to make this amount of data manageable. The speakers will illustrate how important pragmatism and a user-centered approach are in order to achieve a maximum impact on the user and not to get lost in complex solutions.
Starting point for the presentation was a joint project of gominga and DieProduktMacher to improve the aspect based sentiment analysis of the gominga Review Manager.
Guiding Theme 2020:
”Putting predictive analytics into the core of your businessImprovement of gominga's aspect based sentiment analysis
Be there and learn from the experts of the Data Science and Machine Learning world! Numerous presentations with many case studies will provide insight into the latest trends and use cases of predictive analytics.
Focal points and industries are:
- Data Engineering and Model Management
- Data Management and Strategie
- Machine and Deep Learning
- Marketing and Sales
- Advanced Marketing and Sales Analytics
- E-Commerce and Online Marketing
- Finance and Insurance
- HR and E-Learning