Events The power of the stars – gominga on the PBS day 2017 Wolfgang Greipl, expert for evaluation management, showed in his presentation possibilities how professionally managed product…Jan Joergensen17. October 2017
Studies The digital consumer: Effects of digitalisation on customer behaviour in the Swiss retail trade (Deloitte) Those who want to be well positioned in the future should use digital devices and…Jan Joergensen16. August 2017
Events “Brand manufacturers must become active” – Interview with ECC club member gominga GOMINGA, the Munich-based start-up and ECC club member, enables product evaluations of e-business platforms to…Jan Joergensen26. July 2017
Studies Cross-Channel – Quo Vadis? The study "Cross-Channel - Quo Vadis? by ECC Cologne shows, among other things, what needs…Jan Joergensen22. April 2017
Studies Consulting at eye level: The role of customer opinions in online shopping With digitalisation, consumer behaviour has also changed radically. In the past, the specialist consultant in…Jan Joergensen1. September 2015
Studies The psychology of evaluation Three important influencing factors: orientation, trust and purchase decision. The study shows that ratings have…Jan Joergensen16. December 2014
Studies Influence of ratings from other customers on the purchase decision Almost three quarters of all Internet users read the ratings of other customers before placing…Jan Joergensen23. April 2013