Influence of ratings from other customers on the purchase decision

Almost three quarters of all Internet users read the ratings of other customers before placing an order (73 percent). A good third give their own ratings (35 percent).
Another third of respondents say that the opinions of others have a direct influence on what they buy on the Internet. This is especially true for male users (37
percent). The need to inform one’s friends about a purchase on the social network, on the other hand, seems weak (2 percent).