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Influence of ratings from other customers on the purchase decision

By 23. April 2013December 21st, 2018No Comments

Almost three quarters of all Internet users read the ratings of other customers before placing an order (73 percent). A good third give their own ratings (35 percent).
Another third of respondents say that the opinions of others have a direct influence on what they buy on the Internet. This is especially true for male users (37
percent). The need to inform one’s friends about a purchase on the social network, on the other hand, seems weak (2 percent).

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