CX Talks – the podcast on “Customer Experience Management”
Interview with Wolfgang Greipl and Sandra Stricker
CX Talks is the first German podcast that deals specifically with the topic of “Customer Experience Management”. Proven experts by the German CX community are invited to a regular, relaxed and informative discussion. The podcast is aimed at everyone interested in CX, especially CX managers and all employees in marketing, customer service and sales.
Host and moderator Peter Pirner interviewed gominga founder Wolfgang Greipl and Sandra Stricker / Communication on “Review management on e-business platforms such as Amazon & Co.”
In two episodes – 20 minutes each – it is all about “Review Management on e-Business Platforms”:
How do product reviews affect buying decisions?
What are the main sources for product reviews?
How can you analyze these reviews?
What does this communication channel mean for manufacturers / companies?
Are product reviews to be treated differently from branches / shop reviews or e.g. google locations?
Episode 1 – Broadcast date: May 22, 2020
Episode 2 – Broadcast date: May 29, 2020
Direct podcast link.
(the podcast is recorded in German)
CX Talks is a podcast from the i-CEM – Institute for Customer Experience Management
The Institute for Customer Experience Management is a network of know-how carriers and technology providers in the field of innovative customer relationship management. Find out more about the i-Cem network here.