
Harnessing the customer voice to drive marketplace growth
Thursday, 7.10.2021 at 11:05 – 11:35 a.m.
We are very pleased to join OTTO together with our client Kaspersky at our partner Lengow’s event on Thursday, 7.10.2021 at 11:05 – 11:35 a.m.
The Lengow Day is the largest virtual multichannel e-commerce event aimed at brands and retailers. Here, marketplaces and marketing innovations are discussed and one will find a lot of global brands which can be networked with.
Update: You can now watch our discussion for free here!
Description:
In an age where consumers trust online ratings, reviews and product questions as much as a personal recommendation, brands have a hard time controlling their own customer communications and frameworks. Convey more trust in the buying process with ratings and reviews.
In this panel we’ll discuss, together with OTTO and our client Kaspersky, how relevant reviews and ratings really are for brands, how they can lead to more sales on marketplaces and what needs to be considered in the future.
Participants of the discussion:
Georg Aß
Head of
E-Commerce


Christian Driehaus
Co-Founder and Managing
Director


Marten Fehrmann
Sales Manager
Otto Market


Adrian Gmelch
Head of
Communications

