gominga co-founder Christian Driehaus followed the invitation of
Prof. Dr. med. Christian Stummeyer / Technical University Ingolstadt (THI).
Within the Master Course “Digital Commerce” of Prof. Dr. med. Christian Stummeyer Christian Driehaus, former Amazon employee, provided in his guest lecture exciting insights on the emergence and development of Amazon.
The Amazon business model in general, Amazon Retail / Marketplace, Advertising, Amazon Web Services but also innovations, groundbreaking and then radically new features such as Reviews or Recommendation Engine were topics that led to a lively participation of the students and an interactive lecture.
Many thanks to Prof. Dr. med. Christian Stummeyer for this great opportunity!
