Europe’s largest trade fair for digital marketing – this year a purely online event.
gominga Co-Founder Christian Driehaus discusses together with Oliver Lucas (ecom Consulting GmbH), Oliver Prothmann (BVOH) and Carine Moitier (Cross-Border Commerce Europe) about online market places.
The discussion will be broadcasted on 23.09.2020 at 16:46 in Studio 3!
”Marketplaces 2020: Insights into a global (r)evolution
Marketplaces are taking control in e-commerce – the number is growing rapidly and worldwide. Retailers and brands have recognized that a marketplace presence is the new frontrunner in e-commerce and can, among other things, open up new target groups.
However, the incredible number of marketplaces is confusing and management often lacks an overview. Every marketplace works differently and every country and every industry has its own marketplace form.
Insights and a procedure for selecting the individually relevant marketplaces and for the most successful sales via these platforms form the core of this panel as well as the view of China as a model in e-commerce and the cross-border e-commerce taking place via marketplaces.
The video recording can be watched on our Youtube channel anytime.