We are always happy to have the opportunity to give talks on digital topics at universities. This time, we were invited by Prof. Dr. Christian Stummeyer to the University of Applied Sciences Ingolstadt (THI) as part of a course.
gominga Guest Lecture at the THI on 20.06.2022
As part of our guest lecture at the Ingolstadt University of Applied Sciences, we report to the students about our experiences in e-commerce, digital marketplaces and this time Amazon in particular. Through our recently published study “The Marketplace World 2022“, the attendees can also learn about further insights into the world of digital commerce, its trends, drivers and players that go beyond the lecture.
Topics in Detail
- Relevance of ratings, reviews and Q&A for the customer experience
- Importance of analyzing reviews for market research
- Importance of responding to reviews for customer loyalty
- Best practices and use cases using Amazon as an example