We are really proud to announce that our Managing Director Christian Driehaus gave a guest lecture at the Dublin City University Business School on the topic of online review management.
About the Guest Lecture
Professor Baidyanath Biswas invited Christian Driehaus to speak at the DCU Business School about online review management. gominga is happy to share its view on online review management and to implement it in marketing and analytics courses at university!
Session 1 on Tuesday, 01 March 2022, at 11am GMT
- Relevance of ratings, reviews and Q&A
- Opportunities for companies
- Importance of review analytics for market research
- Importance of review response for customer engagement
Session 2 on Thursday, 03 March 2022, at 2pm GMT:
- Use cases / company cases
- Tour of the gominga Review Manager software to show analytics & response functionalities in action