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gominga at the AmazonWorld Convention 2020

By 13. October 2020October 19th, 2020No Comments

Relevance of marketplaces, consumer behavior and product reviews

 

Our virtual workshop will take place on Tuesday, 13.10.2020 at 11:15 am!

gominga co-founder and ex-Amazonian Christian Driehaus will talk about Amazon and alternative marketplaces, the changed consumer behaviour since the outbreak of the Covid-19 pandemic, as well as the importance of product reviews and Q&A.

The lecture is peppered with many practical examples and current market data. As a virtual and interactive workshop, there will also be live surveys with the audience and a question & answer session at the end.

 

AGENDA

  1. Online marketplaces: only Amazon or what?
  2. Covid-19: how has the consumer behavior changed?
  3. Product reviews – the secret for success

FOCAL POINTS AND EXAMPLES OF THE WORKSHOP

  • Covid-19 strengthens online growth
  • Amazon but especially all other market places are growing strongly
  • Consumers spend more time online
  • 78% of consumers use ratings & reviews before making a purchase decision
  • 74% use ratings especially for discount campaigns like Black Friday in Q4
  • Volume of Q&A increased strongly during the corona lockdown: Consumers are looking for a conversation with the brand and have questions about the product
  • Companies must see reviews and Q&A as an opportunity
  • Analysis of reviews can be used for systematic development of new products
  • Analysis of reviews as well as questions & answers offers various possibilities for improvement in the company
  • Customer engagement at the digital POS by commenting on ratings and answering questions

GOMINGA WORKSHOP AMAZON WORLD CONVENTION (in German only)

FREE DOWNLOAD OF OUR PRESENTATION



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