The online congress on ecommerce in the DIY industry on 22 September 2020
The manufacturers’ association Haus & Garten e.V. and the IndustrieverbandGarten e.V. together with the consulting company ecom Consulting GmbH are organizing the congress of the construction, DIY and garden center industry via the online sales channel for DIY products.
gominga will be present again this year and will present the following 2 lectures in the afternoon within the thematic block “Marketplaces and Data Data Data Data…”:
MARKET PLACES 2020: Status Quo and outlook on the marketplace trend in DIY
The two authors of the study “Online marketplaces 2020 – highly dynamic, complex & disruptive” Christian Driehaus (Co-Founder of gominga) and Ralph Hübner (Partner of ecom consulting GmbH) jointly present the highlights of the study as well as its special relevance for the DIY industry. In addition, both will address the latest developments of the past months and point out trends and developments. Special attention will be paid to decision-relevant topics for manufacturers and retailers in the DIY industry.
You can download the presentation free of charge (see below, in German only).
Reviews & Q&A is the new R&D – needs-based product development
gominga co-founder Christian Driehaus explains in his presentation how the analysis of online reviews and Q&A can be used to improve existing products and services and to develop entirely new ones. Using AI, review texts and Q&A can be evaluated in detail in order to gain new impulses for marketing and product management from the feedback of the users. Numerous examples illustrate how small and large improvements can be achieved.
You can download the presentation free of charge (see below, in German only).
Reviews & Q&A is the new R&D
FREE DOWNLOAD OF OUR PRESENTATION (German only)
Marketplaces 2020: Status Quo and outlook on the marketplace trends in DIY
FREE DOWNLOAD OF OUR PRESENTATION (German only)
DIY Ecommerce Day 2020 – completely digital this year
Due to the Corona pandemic, the day will be held as a purely online event. Top-class speakers from the digital industry will report on the following topics, among others:
- Facts and trends in the development of online sales of building and DIY products
- Development of marketplaces and platforms in the non-food consumer channel
- Introduction of new direct brands in the non-food consumer channel
- Interesting service providers who can help your company
- Practical examples with important tips and tools