Influencer marketing has greatly evolved over the past years, and we have heard a lot…
Jonah Runge24. November 2021
The Corona pandemic put many brick-and-mortar retailers to the test last year. For online retail…
Jonah Runge13. October 2021
No one likes negative customer reviews or criticism. People often react defensively at this point.…
Jonah Runge15. September 2021
Why actually sell online only in Germany? Especially in a region as heterogeneous as Europe,…
Jan Joergensen4. August 2021
Online reviews influence the consumer behavior of all of us. Companies are recognizing the importance…
Sandra Stricker11. March 2021
App reviews: App store reviews as a success factor Reviews are becoming increasingly important for…
Jan Joergensen19. February 2021
Online reviews as well as questions and answers are becoming more and more important. Many…
Christian Driehaus17. November 2020
Ratings and reviews are becoming increasingly important for companies. Especially on platforms such as Google…
Christian Driehaus2. November 2020
Due to the overwhelming success of our first session on 02 June with 200 participants…
Sandra Stricker8. June 2020
We put facts, hypotheses and forecasts of our new marketplace study up for discussion! Register…
Sandra Stricker22. May 2020
Review management is becoming increasingly important for companies. Especially on platforms such as Google My…
Jan Joergensen7. April 2020
IMPORTANT UPDATE (23 April 2020) Amazon has now included further criteria that also lead to…
Christian Driehaus12. March 2020
The importance of Google review management for companies is increasing and with it the need…
Jan Joergensen19. February 2020
Reviews are on everyone's lips and have a considerable influence on conversion. Numerous studies and…
Jan Joergensen27. August 2018
On 12 April the 33rd ECC-FORUM took place in Cologne. As part of the start-up…
Jan Joergensen24. April 2018