Thanks to the proactive support, the well-rehearsed processes and the trusting cooperation, our resources are relieved. gominga is the ideal service provider for manufacturers and sellers who are looking for a better interaction with their customers.
With gominga we have a professional analysis and are always up to date.

Case Study

Q&A

Frank Sander

Head of Marketing Information System Products, LG ELECTRONICS Deutschland GmbH

Who are you and what do you do (company/company/position)?

Frank Sander / Head of Marketing Information System Products
LG Deutschland Electronics GmbH is a consumer goods manufacturer headquartered in Korea.
Our portfolio ranges from information technology, consumer electronics, mobile communications and photovoltaics to household appliances.

In which area do you rely on gominga?

For us, gominga is the specialist for interactive review management with a strong focus on our Amazon products such as TV sets, sound systems and mobile phones.

What was your situation in the company or what was your main problem and how was it solved using the gominga application?

We had no overview and control over the reviews and customer questions or comments. We were in the dark, so to speak.
Thanks to gominga, we now have a professional analysis, are always up to date and can also influence questions and information that we could not achieve with our limited resources.

Why did you choose gominga and its application (SaaS solution)?

Our employees work a lot on the road or in the home office and therefore have to be able to access the software flexibly from anywhere. Gominga makes this possible with a single solution.
The professional appearance and expertise of gominga made our decision easy.

How did the gominga application benefit you?

The gominga platform gives us an analysis of the current status and provides us with an overview and transparency.
This gives us the opportunity to interact by improving negative reviews and influencing the content.

What do you particularly appreciate about working with gominga?

The professional performance and the trusting cooperation.
With gominga we have a partner at our side who always keeps an eye on the current topics and informs us within minutes if required. The processes are so well coordinated that, thanks to the expertise acquired, gominga operates our review management almost independently. A lot of things are “completely under the radar” and our resources are relieved.

Who would you recommend gominga and its solutions to and why?

Anyone who generates a significant share of sales on online platforms.
Poor ratings can ruin my product on the market. Through good review management, I can have a positive influence and thus increase sales.

gominga is the ideal service provider for manufacturers and sellers who are looking for better interaction with their customers.
We also value Gominga's flexibility and quality.

Q&A

Andreas Urbach

Head of Marketing Home Entertainment, LG ELECTRONICS Deutschland GmbH

Who are you and what do you do (company/company/position)?

Home Entertainment We are the product marketing department of LG’s Home Entertainment department. 
We take care of the communication of the product features of all TVs as well as audio and video products in digital and print.

In which area do you rely on gominga?

We rely on gominga in the area of “Customer Care”. 
The perception of customer wishes, the processing of customer feedback and the interaction with the customer is a central aspect of modern product communication. gominga is our premium access to our customers, their wishes and their feedback on Amazon, OTTO, Mediamarkt.de and Saturn.de.

What was your situation in the company or what was your main problem and how was it solved using the gominga application?

In the past, communication was usually a one-way street. It was particularly labor-intensive to quickly eliminate customer errors and ambiguities.
This disturbed the transparent product communication and caused frustration and misunderstandings on the part of the customers and on our part.

Why did you choose gominga and its application (SaaS solution)?

gominga is able to mirror the contents of online platforms without having to invasively enter the system. Complicated interventions are thus avoided.
The mirrored information can be easily viewed and, through the software interface, exported just as easily.

How did the gominga application benefit you?

Our goal is to provide our product information to our customers in the best possible way.
The product descriptions on the dealer pages are no longer sufficient. Customers have further questions and deserve further answers.
Our cooperation with gominga therefore not only promotes customer satisfaction, but also opens up further channels for us to communicate product information.

What do you particularly appreciate about working with gominga?

We especially appreciate the flexibility and quality at Gominga. 
Changes in our approach are integrated just as quickly as changes in the dealer pages.

Who would you recommend gominga and its solutions to and why?

gominga is the ideal service provider for manufacturers and sellers looking for better interaction with their customers.